SOFTWARE FOR ROOFING BUSINESSES

Too busy to chase cold leads?

Let the Instant Estimator warm them up.

The Instant Estimator is built for busy business owners who want to grow fast—without chasing cold leads or juggling complicated marketing tools.

It helps you pre-qualify leads automatically, so you're only talking to the people who are ready to get started. 

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Instantly generate roof quotes from anywhere

The Instant Estimator - ready for action

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Set it up once, and let it work 24/7

Just enter your pricing, upload your info, and boom—you’ve got a lead-qualifying machine set up in under 10 minutes. It's qualifying leads while you’re on the job, out to lunch, or off the clock.

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No more time-wasting follow-ups

Forget endless phone tag with people who "just want a quote." You’ll know who’s serious—and who’s not—before you ever pick up the phone. Initial details are collected before you even reach out. 

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Add it to anything, anywhere

Add it to your website, Facebook page, flyers, or a QR code on your truck. However people find you, then Instant Estimator helps them qualify themselves on the spot.

Scan a QR code. Quote. Close.

Turn your Instant Estimator link into a QR code (right in Roofr). Stick it on flyers, business cards, yard signs, or your truck.

🤔 Pro Tip: Create an Instant Estimator with a QR code for each place you advertise, so you can see where your marketing dollars are best spent. 

IE QR code example

Ready on your home page.

Drop your Instant Estimator directly into your website using a simple iframe. Easy to add, no dev skills needed.

🤔 Pro Tip: No need for double entry. Leads go straight into Roofr—so you’re always organized, always ready.

 

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When in doubt, link it out.

Facebook? Instagram? Your email signature? If you can paste a link, you can use the Instant Estimator.

🤔  Pro Tip: You can create as many unique links as you'd like- so go crazy! 

 

ie link example

How are teams using their Instant Estimator?

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Business cards

Turn your team's business cards into powerful lead capture tools with a trackable QR code. 

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Door hangers

Leave door hangers with QR codes so leads can scan, even if no one’s home. 

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Lawn Sign

Add a QR code to job-site lawn signs to catch interest from  curious neighbors. 

Take a closer look at the Instant Estimator in action.

How does the Instant Estimator calculate prices?

We call it instant for a reason. Using satellite imagery + your custom per-square pricing, Roofr gives leads a quote in seconds—based on their roof size and your rates. All they need is a name and address.

You handle the pricing, we handle the rest. 

Check out how ⬇️

3 fast ways to set your per-square price

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Use what you’ve got

Pull up past jobs. Divide the total cost by roof size to get an average per-square price. Quick, easy, and based on real numbers.

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Add it all up.

Add up your materials, labor, admin, fees, and your profit margin. Divide by job size to get an accurate per-square rate.

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Guess-timate.

Already charging per square? Use your typical rates to fill in the blanks, and set it as a range. You know your pricing better than anyone. 

SOFTWARE FOR ROOFING BUSINESSES

More than software—your secret weapon for success

Starting a business can be overwhelming, but the good news?                You aren't alone. 

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Roofr in action.

"The price point makes it so stupid simple to make the decision to try it. Everyone else is charging way more money for something that doesn’t have the same functionality. As a start up, I was looking for something that was affordable, and that I felt had real value. Roofr tools are very cost conscientious for what you get, and were highly valuable.”

Read more  about how Amanda used the Instant Estimator to close a 52k job in days. 

Amanda Veinott, Maven Roofing & Exteriors

We're here to get the ball rolling.

The hardest part of the Instant Estimator? Knowing where to start.


That’s why we put together the Instant Estimator Marketing Toolkit. Built by the Roofr marketing team, it’s packed with examples, templates, and step-by-step guides to help you launch with confidence.

Save time, get inspired, and start using your Instant Estimator in the ways that work best for your business.

brand kit

Let's get this show on the road.

 

Questions? We got answers. Book a call with one of our product experts to find out what plan is right for you and your business goals.